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Advertise with KHQN
Why should you advertise on TALK radio?
Radio goes everywhere with consumers: the home, the car, the office, the ballpark, walking, jogging. Now through the internet KHQN can be accessed anywhere in the world where a computer is connected to the internet.
Radio is often the last medium consumers have contact with prior to making a purchase decision.
Talk radio's strength is drawn from community involvement, local topics and disseminating information to listeners. No other medium touches consumers like talk radio can.
Talk radio listeners are fiercely loyal to "their" radio station of choice. Listeners identify with call letters, on-air personalities and radio station sponsored events by offering tremendous support of not only the station but also advertisers.
Facts about the listeners of KHQN Radio?
- Fact: Talk show audiences rank consistently among the highest income level of any listener group.
- Fact: Talk show audiences rank consistently among the highest education level of any listener group.
- Fact: KHQN is attracting exactly this audience in ever increasing numbers.
Why Advertise on KHQN Radio?
Advertisers can target specific target listeners through a prime time show, sports options, or a weekend specialty show. KHQN Radio listeners tune in to be informed, educated and entertained. This seamless flow of news, information, sports and entertainment makes commercials a part of the programming on KHQN.
KHQN Radio is a "one stop" radio station, giving people everything they could possibly want in the world of information, news, sports and entertainment. KHQN Radio is designed to provide an interactive experience for the listenership. With a line-up that promotes a host-listener relationship.
To set up a no obligation opportunity to witness how KHQN Radio can facilitate your business' growth, call our marketing department at 800-776-1913.
Predicted Daytime Coverage Area for KHQN 1480 AM
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KHQN BROADCAST DEMOGRAPHICS
As of the census of 2010, there were 516,564 people, 140,602 households, and 114,350 families residing in the county. The population density was 259 people per square mile (100/km²). There were 148,350 housing units, at an average density of 74 per square mile (29/km²).
The racial makeup of the county was:
- 89.4% White
- 0.5% Black or African American
- 0.6% American Indian or Alaska Native
- 1.4% Asian
- 0.8% Native Hawaiian or other Pacific Islander
- 4.6% some other race
- 2.7% from two or more races
- 10.8% of the population were Hispanic or Latino of any race
There were 140,602 households:
- 47.7% had children under the age of 18 living with them
- 69.9% were headed by married couples living together
- 8.0% had a female householder with no husband present
- 18.7% were non-families
- .6% of all households were made up of individuals
- 4.4% were someone living alone who was 65 years of age or older.
- The average household size was 3.57
- The average family size was 3.88
Utah County Population Statistics:
- 35.2% under the age of 18
- 15.8% from 18 to 24
- 28% from 25 to 44
- 14.5% from 45 to 64
- 6.5% who were 65 years of age or older
- The median age was 24.6 years
- For every 100 females there were 100.3 males.
- For every 100 females age 18 and over, there were 97.7 males.
Trade Area Profile
- 2011 Population 530,142
- 2012 Estimated Population 554,466
- 2016 Projected Population 611,187
- 2011 Households 142,005
- 2016 Projected Households 167,591
- 2011 Median Age 24.7
- 2011 Average Household Income $67,897
- 2016 Projected Average Housedhold Income $63,306
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KHQN BASIC RADIO PUBLISHED RATES
Our rates include live radio broadcasts in Utah, plus worldwide audio/video streaming where applicable.
- 5-10-second I.D. $15
- 10-15-second Promo Spot $ 25
- 30-second ROS Spot $ 50
- 60-second ROS Spot $ 65
Check with your KHQN advertising rep for special promo packages and our loyal customer rates.
Remarkable Radio Factoids
- More 13-34 aged adults listen to radio each week than any other media (Scarborough USA+, Release 1, 2012. USA Adults 18-34, sample size 29,250)
- More 25-54 aged adults use radio each week than any other media (Scarborough USA+, Release 1, 2012. USA Adults 25-54, sample size 88,248)
- Radio reaches more 18-34 aged adults during the work day than any other media. (GfK MediaDay 2012 (Fieldwork 11-12/Doublebase Respondents) weighted to population (000) Base A-18-34, Mon-Sun 5A-5P, sample size 1214 individuals)
- The Average person 12+ in the U.S. spends about 2 hours and 40 minutes/day listening to radio. (RADAR 114, Sept 2012, Mon-Sun, 6am-Midnight for persons 12+, sample size = 395,655)
- Adults ages 18-45 spend more time each day listening to radio than on the internet. (2012.2MBI - USA TouchPoints smartphone enabled National probability sample of 2,000 persons aged 18-64, nested within GfK/MRI's Survey of the American Consumer.
- American adults age 18-34 age 52% more likely to be heavy users of radio than heavy users of television. (Scarborough USA Plus, Release 1, 2012, 12 Month Adults 18-34. Heaviest two quintiles of exposure, sample size 29,250.)
- 70% of radio listeners with favorite radio personalities follow them on social media. (USC Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodly, P. and Movius, L. People with a Favorite Radio Personality in Los Angeles, 167 respondents.)
- More than half of the listeners who have favorite radio personalities have considered or purchased a product or service advertised during their favorite radio personality's show. (USC Annenberg School for Communication & Journalism, PSI.)
- More people of all ages would be more upset to go without their radio station than to go without Facebook. (Alan Burns/Triton Digital "The Future of Radio" Sept 2012 National Consumer Database; 25,000,000 Panelists; August & September 2012; All Ages, Genders and Format Fans.)
- 85% more Adults ages 18-34 use radio during a typical day than Facebook (comScore Inc Ratings April-June 2012, RADAR 114 Sept 2012, P18-34, 6A-12M, sample size 106,023.)
- Only about 10% of American adults 18 and over will listen to satellite radio weekly while nearly 93% of adults 18 and over will listen to radio during the week. (Scarborough Release 1, 2012 (Feb 2011 - Feb 2012, Adults 18+, Mon-Sun 6am-Midnight.)
- Radio reaches more than 90 % of virtually any market each week. (RADAR 114 September 2012, Mon-Sun 6am-Midnight, Sample size 395,655.)
- For radio, the audience listening level from the beginning to the end of a 6-commercial break is 93% of what it was before the break. (Arbitron, Media Monitors and Coleman Insights "What Happens When the Spots Come On?" study of 866 radio stations measured by Media.)
- Virtually all radio listening occurs live, in real time, whle more than half of the adult 18-49 top 10 TV shows' ratings come from seven-day DVR viewing. (MediaLifeMagazine.com, Oct. 2012.)
- There are more than 11,000 commercial radio stations licensed in the US, more than ever before as radio continues to grow and dominate. (FCC, July 2012.)
10 Good Reasons to Advertise on the Radio
According to Radio Advertising Bureau
(www.RadioAdvertisingFacts.com)
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).
1) Radio sells with immediacy.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
2) Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there...the companion and the advertising force your customers take with them wherever they go.
3) Radio sells with intimacy.
In your personal life, when you have something very important to communicate to someone, which would you prefer - to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
4) Radio stars in the theater of the mind.
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theater of the mind stimulates the most emotion-filled pictures the mind can comprehend.ant a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theater of the mind stimulates the most emotion-filled pictures the mind can comprehend.
5) Radio escapes advertising’s clutter.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.
6) Radio is the cost effective medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.
7) Reach is nice, but frequency sells.
Newspaper and TV are reach media - they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands - except on radio. Radio is the reach and frequency medium you can afford.
8) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.
9) You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.
10) Radio is an active medium in an active society.
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!
